About 3W
We're a London based company that builds websites optimised for your business goals and guarantee to improve your conversion rate or your money back. Our customers in 2009 improved their conversion rate by an average 240%. Whatever your business we can help you make more money.
The 3 parts of Online Marketing
Lets quickly outline the three forms of online marketing available to you:
- Acquisition - Getting people to your website, usually through PPC (Pay Per Click), SEO (Search Engine Optermisation) and Social Media
- Conversion - Persuading people once on your website to take the desired action; buy, download, fill in a form etc
- Retention - Deepening the relationship following initial contact and encouraging repeat conversions, quite often in the form of email
When confronted with the challenge of increasing online results, most companies focus on acquisition by default. Spending more on SEO and PPC equals more visitors which means more sales, problem solved. The table below demonstrates this (assuming an average cost per visitor of 0.50c).
Spending $20K on Traffic
An $80,000 lift, not bad, but what if that money was spent on improving the website conversion rate? The table below assumes an achievable conversion rate increase from 2% to 3%.
Spending $20K on Website Improvements
So our traffic levels stayed the same but we generated an improved revenue increase of $100, 000. However the best part is it doesn't stop there, whereas with activities such as Pay Per Click once you've paid for the traffic that's it, you need to pay more to get more- fair enough. But with our website optimisation investment we continue to reap the benefit, month after month. The table below demonstrates this over a 12 month period.
The Gift that Keeps Giving
The table above only covers one year but the benefit of a higher conversion rate will normally continue beyond this point.
So, before you start spending money on more traffic, are you sure your website is performing to its highest potential?
Our team
Richard Hayes Lead Consultant
Richard is a real subject matter expert in what he does. He has an excellent grasp of how to make a website deliver a return on investment, as well as how to drive up hits and more importantly generate incremental income from the site.
His deep understanding of user behaviors when interacting with a GUI (Graphical User interface) assisted us tremendously in making our brokerage website arguably the best in Dubai. Richard also developed the reporting and administration tool for the back-end CRM function for the development and brokerage side of the business. This was also a first for this region and directly improved the productivity of the organization. lt also provided the company with an in-depth auditing and tracking function for all customer correspondence and documentation.
We trusted Richard's judgment and recommendations and he delivered.
Richard is extremely dedicated and enthusiastic in, whatever he does and is always willing to go the extra mile to get the job done. He was accurate, organized and detailed in his approach and met his deadlines. He displayed a high degree of integrity, responsibility and ambition. Richard is a team player with mature outlook and logical and practical approach.
Sincerely,
- Liam Sheerin
- Online operations of Amber Apartments
Amazing and unexpected results! Before 3W redesigned our website and email campaigns we were Internet numpties. Now our website and email are our primary selling channels.
