Do you want to make your forms easier to use and increase completion rates with one simple change? Of course you do.

It's common practice to ask for first and last names on web forms but assuming you have a global audience your form is rendered difficult to use for a lot of Europeans who write their last name first and their first name last and many GCC nationals that have more then two names. All said and done, just asking for someone's 'name' reduces friction and improves usability.